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Department Stores
At moments of uncertainty or transition in my life I have often
spent an astonishing amount of time in department stores. When
exams
loomed viciously or there was a sense of disappointment on the
horizon; when I felt stranded in the long weeks leading up to
my
baby's birth; when I returned from my honeymoon to find work and
rain waiting for me a little unsure of what had changed and what
remained the same, at these strange junctures and many, many others
besides I have felt, overwhelmingly, the lure of the store.
I am not talking about ordinary retail therapy because at these
odd times I never actually bought things . I didn't even
hanker after goods beyond my means. Nor was I in search of the
violent nauseous thrill that comes from making an irresponsible
purchase,
that throttling sensation that instantly sees off any more pressing
worry for at least an hour or two. No when I find myself feeling
a bit unraveled or a bit at sea I look to department stores for
-well- answers.
Since childhood I have nursed a string of relationships with an
assortment of stores that have led me to regard them as safe havens
and homes from home. I have made regular visits just to note the
ebb and flo of products and remark to myself on new lines and
innovative
display techniques. Countless times I've stood in glossy
buzzing atria drinking in the plenty, reveling in the wealth of
products all around feeling my own resources swell with every
breath.
My initiation into the world of the large cool store began with
Jones Brothers in Holloway Road, a now defunct mecca for North
London
ladies which was a brisk ten minute walk from our house. As a girl
I used to linger round the sewing machine area after school, reckoning
up the elaborate embroidery functions and the coloured silken twine.
Sometimes I used to cruise the bed and bath section on the first
floor, surreptitiously fingering household linens. I used to watch
portly ladies emerging from The Buttery with scone crumbs stuck
with jam to their upper lips. I examined the wide range of coat
hanger and moth deterrents on sale and sniffed at boxes of Roger
and Gallet carnation soap and all the while what I used to ponder
were not so much questions of life style but all the ways that
there
are.
For a start Jones Brothers stocked all the accoutrements required
for a safe passage through life. Regardless of the forks in the
road you might choose, whatever fate might bring, this store really
catered for every eventuality. I used to feel a vast sense of
choice
just walking through the door, even though there was only an old
2p piece in my pocket and buying anything just wasn't an option.
On the ground floor there were pink silk flowers but there were
also golf clubs and sailing clothes. There were cute romper suits
and cuddly toys but close by smart backgammon sets in handsome
leather boxes beckoned. I had no idea what the future would hold.
Would
I some day be in the position to purchase a cot or would tapestry
and knitting needles more accurately characterise my adult life?
Yet whatever I might need later on, here it all was, ready and
waiting. And this seemed like a sort of guarantee. It felt life
affirming.
As I grew up feeling awkward and ungainly, valuing neatness and
normality above almost anything in the universe I was instantly
drawn to the order and routine that department stores represented.
Matching plates! Lidded flasks! Folded jerseys! Jones Bros. didn't
sell anything strange or outlandish. It was all so soothing.
Of course, in the absence of any satisfying examples of how to
conform, department stores really come into their own. The classic
trajectory of human existence can be read off the charts on the
elevator walls: lingerie, bridal, china and glass, nursery furniture.
A friend of mine told me recently, 'When I first got my school
uniform it was to John Lewis I went , when I left home John Lewis
was there for me again. When I married, it had a part to play and
when my children were born there it was again.' For this
friend John Lewis took such a key role in the rites of passage
of her life, it almost seemed to have facilitated them.
For some people department stores have an appeal that is almost
parental. Sometimes when I am inside a store I am filled with huge
feelings of health as though I have suddenly discovered two valiantly
square parents living together in a big house in the country with
an attic full of everything I might ever need.
This idea of actual care isn't as fanciful as it sounds.
Rest assured that department stores are good places to be when the
going gets tough. The best ones make you feel quite safe from harm,
like a cross between a well run hospital and an efficient hotel.
It's a certainty that if you had any sort of collapse in
John Lewis someone would come along and offer you a chair and a
bun. This pastoral role even extends to the most glamorous of stores.
Once, shopping in Knightsbridge, a friend of mine started slurring
his words and then slumped in my arms, his face white, his limbs
leaden. Did you know that Harvey Nichols has a doctor who guessed
that this man was a diabetic (I didn't know) and brought
him back to life with a huge bar of gourmet Belgian chocolate, on
the house?
I may be pitifully naive, but I often find the sheer effort that
Selfridges (my current favourite) puts into everything it does
actually
touching. The festivity with which Oxford Street's finest store
embraces high days and holidays never fails to impress. Looking
at the confectionary hall arrayed with six hundred different varieties
of chocolates chicks and bunnies and eggs at Easter, sourced from
all over the world, something for every pocket- always gives me
a huge lift. The hundreds and thousands of pink and red chocolate
hearts that appear in the extravagant Valentine's display, the
glut of orange sugar ghouls that come out at Halloween- it feels
like
nothing's too much trouble . When I am in the store I often think
of a friend's mother whose Christmas decorations even extended
to
the cereal boxes . Gazing at the lobsters dressed with quivering
green and pink mousse and the crimson fruits of the forest jellied
terrine in the food hall, I feel as though everything is there
to add to the spectacle. The effect it has on me is like the sensation
I get when I enter someone's house and see a table laden with gorgeous
treats. 'You shouldn't have I say, but what I mean is 'I'm
so glad you did.'
Two years ago when the novel I was writing was going from bad
to worse (I had literally lost the plot) I used to escape to Selfridges
in my lunch hour to find solace and inspiration. I'd eye up gleaming
stainless steel sauce pans in descending sizes and wonder if I
ought
to break up the chapters to make them a bit more manageable. I'd
gaze at the rows of prawn delices in the chilled cabinets in the
food halls and wonder why throughout the novel my heroine, Martha
Brazil, only ever eats sweet food. The funny thing is, Selfridges
started playing such a big part in my life that it actually penetrated
the plot of the book. When Martha flees a vicious flat sharing
scenario to become a caretaker of a dilapidated building on Oxford
Street , part of the allure for her is the local department store:-
Unable to resist a quick tour, a sort of personal stock taking,
Martha dashes up the escalators, breathless and excitable, just
absorbing the array of goods, familiarising herself with the fine
items she surveys. Like news of the best kind it dawns on her that
with just one concentrated lunge from her front door she can be
at the heart of plenty whenever she likes: evening dresses, white
ceramic souffle dishes in descending sizes, board games in brightly
coloured boxes, sets of soap in hinged wooden cases that are shaped
like lemons, flower patterned tins of crisp Italian biscuits. She
fingers the soft powdery white pile of some jumbo bath towels on
the fourth floor, thinking of the future.
Of course I am not averse to using department stores as a more
conventional sort of pick- me- up. When my baby was three months
old I took her in the sling to Harrods. That day she was got up
in crisp pale blue overalls with white piping and a very pale
pink
shirt, a state of dress very closely resembling if not exceeding,
the nines. As we examined the spoils together in the International
Designer Room, an elegant assistant with a soft French accent seemed
to appear from nowhere. He beckoned me over to the Christian Dior
concession and told me I must, simply must, try on a floor length,
silk satin one-shouldered camouflage John Galliano for Dior gown,
'because it could have been made for me.' This was
quite a feat of imagination on his part. I was not looking my best
due to weeks of intense sleep deprivation and I'm afraid
to say my hair and the shampoo bottle had in all honesty become
strangers. The garment in question would have made the perfect
wedding
dress for the kind of bride who likes to arrive at the church in
an armoured tank. 'I'll hold the baby for you',
he added and started singing Mary all sorts of moody French lullabies.
I didn't try the dress on 'I cant tell you how much
I wouldn't wear it', I said, slipping into a denim
two piece with diamante belt detail instead. It didn't work on
me but the whole episode made me so happy that I nearly wrote a
thank
you letter to Mohammed Al Fayed.
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